How To Find The Perfect Brand Name — Being Original Without Being Stupid
Everyone Is Moving To L.A. Because Of Uber
The right name can be the first step in creating an entire market. Make it the beginning of a powerful narrative that compels your customer to act.
How New Luxury Is Undermining The Old Guard
At least that’s what a handful of millennial artists and expats in London have told me. As generalizing as it is, it makes sense if you think about it.
3 Stories We Tell Ourselves: Pain, Villains and Fuck You Money
‘New luxury’ is evolving right before our eyes, and it has very little to do with the familiar concepts of luxury we grew up with.
5 Metrics of Killer Business Strategy
The stories we tell ourselves, both as a group and as individuals, have immeasurable impact on our beliefs and behaviors. Brands trying to reach millennials should know who they’re talking to in this regard.
The best business strategies — I mean the ones that can truly change the game forever — all have a handful of qualities in common.