What New Luxury Means To Millennials
What You Don’t Know About American Millennials
For the first time in centuries, the very definition of luxury has changed.
The Secret Narratives Of New Luxury
Brands that understand our poly-identification, indefinite optimism and elevated baselines will win big with millennials in the US
The Cognitive Dissonance Hiding Behind Strong Brands
The 3 compelling new narratives emerging in the luxury space.
Lancôme's New Story & Bespoke Luxury For Zegna: Concept Bureau In The News
Great brands see the gap between people’s actions and beliefs, and leverage it for greater opportunity — and they do it without you realizing.
The Unfamiliar Face Of Women In New Luxury
A roundup of Concept Bureau noted and quoted in the media.
Two Questions At The Heart Of Every Great Brand Strategy
Every brand is a conversation. It is worth asking why millennials are willing to have conversations with certain brands over others.
How To Find The Perfect Brand Name — Being Original Without Being Stupid
They may seem easy enough, but they actually reveal a tremendous amount of information about the mindset of a company while posing a difficult challenge.
Everyone Is Moving To L.A. Because Of Uber
The right name can be the first step in creating an entire market. Make it the beginning of a powerful narrative that compels your customer to act.
How New Luxury Is Undermining The Old Guard
At least that’s what a handful of millennial artists and expats in London have told me. As generalizing as it is, it makes sense if you think about it.
3 Stories We Tell Ourselves: Pain, Villains and Fuck You Money
‘New luxury’ is evolving right before our eyes, and it has very little to do with the familiar concepts of luxury we grew up with.
5 Metrics of Killer Business Strategy
The stories we tell ourselves, both as a group and as individuals, have immeasurable impact on our beliefs and behaviors. Brands trying to reach millennials should know who they’re talking to in this regard.
The best business strategies — I mean the ones that can truly change the game forever — all have a handful of qualities in common.