What You Don’t Know About American Millennials
The Secret Narratives Of New Luxury
Brands that understand our poly-identification, indefinite optimism and elevated baselines will win big with millennials in the US
The Cognitive Dissonance Hiding Behind Strong Brands
The 3 compelling new narratives emerging in the luxury space.
Lancôme's New Story & Bespoke Luxury For Zegna: Concept Bureau In The News
Great brands see the gap between people’s actions and beliefs, and leverage it for greater opportunity — and they do it without you realizing.
The Unfamiliar Face Of Women In New Luxury
A roundup of Concept Bureau noted and quoted in the media.
Two Questions At The Heart Of Every Great Brand Strategy
Every brand is a conversation. It is worth asking why millennials are willing to have conversations with certain brands over others.
How To Find The Perfect Brand Name — Being Original Without Being Stupid
They may seem easy enough, but they actually reveal a tremendous amount of information about the mindset of a company while posing a difficult challenge.
Everyone Is Moving To L.A. Because Of Uber
The right name can be the first step in creating an entire market. Make it the beginning of a powerful narrative that compels your customer to act.
How New Luxury Is Undermining The Old Guard
At least that’s what a handful of millennial artists and expats in London have told me. As generalizing as it is, it makes sense if you think about it.
3 Stories We Tell Ourselves: Pain, Villains and Fuck You Money
‘New luxury’ is evolving right before our eyes, and it has very little to do with the familiar concepts of luxury we grew up with.
5 Metrics of Killer Business Strategy
The stories we tell ourselves, both as a group and as individuals, have immeasurable impact on our beliefs and behaviors. Brands trying to reach millennials should know who they’re talking to in this regard.
The best business strategies — I mean the ones that can truly change the game forever — all have a handful of qualities in common.