How New Luxury Is Undermining The Old Guard

 

As New York Fashion Week wraps up and rolls into London, I’m realizing that my consumption of luxury, and even the very definition of it, has drastically changed. As someone who both studies millennials and counts among them, I’ve always felt this shift happening but this year was the most striking.

I watched most of my fashion shows via select model or celebrity snaps, not even the snapchat handles of the designers themselves. Even then, my favorite highlight was watching Kylie and Tyga hang out with Luka Sabbat in a hotel room after a long day of front row runway snaps. I wanted to virtually spend time with certain people that were there.

Sure our consumption behaviors have changed and modern celebrity is melting into design in new ways, but when you dig in, it’s clear that these are mere signs of something much bigger...

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Jasmine Bina