Lancôme's New Story & Bespoke Luxury For Zegna: Concept Bureau In The News

 

This week we're rounding up Concept Bureau in the news, with quotes from our team on beauty and high fashion around the world...

Zegna's New Bespoke Service Relies On Attention To Detail For Instrinsic Luxury

LUXURY DAILY | MARCH 16TH, 2017

Similar to the Milan-based Bespoke Atelier, creating a destination experience for consumers is worthwhile for a brand looking to differentiate itself.
“There will always be a subset of luxury consumers who value destination experiences," Concept Bureau's Ms. Bina said.
"If you understand your consumer and know that the ritual of traveling to a location for a bespoke experience is what drives their definition of luxury, then of course it makes sense," she said. "It's the brand's job to add value and meaning to that journey in order to create the most value."

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Lancôme Puts A Face To Foundation With Accomplished Ambassadors

LUXURY DAILY | MARCH 6TH, 2017

"The conversation around beauty has been changing for a long time," said Jasmine Bina, president of Concept Bureau, Santa Monica, CA. "Bundle in the fact that women's rights and diversity are top-top-mind for the public right now, and a campaign like this makes sense." [...]
"There are two implied brand promises here - 'we are inclusive and recognize all forms of beauty' and 'you can find your true self in our brand.'...

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Jasmine Bina