Watch Our Free 1.5 Hour Workshop

  1. Download the deck
  2. Watch the video
  3. Read the analysis

Brand storytelling is a competitive advantage and can change the hearts, minds and behaviors of your audience. 

Using frameworks and insights relating to the American millennial, this workshop unpacks the beliefs and triggers that companies around the world can use to tap into the psyche of this U.S. consumer.

Learn how the right story can help you gain ground and provide defensible positioning in an ever-changing landscape. 

What You'll Learn

  • What good brand strategy accomplishes

  • Avoid confusing tactics for strategy

  • Mental and emotional triggers for the American millennial mindset

  • Using fragmented subcultures and regional differences to your advantage

  • Features vs. benefits, and the value of experience

  • Defensible positioning for owning your territory and de-risking in the face of delays, churn, media crises and so on

 

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