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Brand storytelling is a competitive advantage and can change the hearts, minds and behaviors of your audience.
Using frameworks and insights relating to the American millennial, this workshop unpacks the beliefs and triggers that companies around the world can use to tap into the psyche of this U.S. consumer.
Learn how the right story can help you gain ground and provide defensible positioning in an ever-changing landscape.
What You'll Learn
What good brand strategy accomplishes
Avoid confusing tactics for strategy
Mental and emotional triggers for the American millennial mindset
Using fragmented subcultures and regional differences to your advantage
Features vs. benefits, and the value of experience
Defensible positioning for owning your territory and de-risking in the face of delays, churn, media crises and so on